Why Is Lovecraft So Popular Today?

I found this article from the Guardian UK (which by the way, has the best book coverage of any paper, imo) about the surging popularity of Lovecraft.  It is entitled, "HP Lovecraft: The Writer Out of Time":

"He had one of the bleakest worldviews ever committed to paper, was racist – and could be a terrible writer. So why is HP Lovecraft more popular than ever?"

Click through to read more.