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Monday, April 3, 2017

Horror on Audio is HOT

Most of you know that Audiobooks are one of the fastest growing segments in the book world, but the way you can tell it is really catching fire is when genre fiction starts seeing a huge surge in audiobook production.

Recently, I heard from Christopher Payne, the President of JournalStone publications and he wanted me to know that they were ramping up production of their own line of audiobooks. He is investing heavily in it, and along with their current stable of audiobooks you can find here, they are currently working on 7 titles by NYT Bestselling author Christopher Golden, some titles by Richard Chizmar including his new novella with Stephen King [review of the print coming to the blog soon], among others.

Brian Keene is also seeing a renewed interest in audio, and as he reported here, the backlist of some of his most popular books are being turned into brand new audio books as I write this.

The trend is gathering momentum when you see the smaller, independent presses investing money in producing their own titles. As Payne told me, it is surprising how expensive starting up a serious audio catalog can be.

But, since he is not the only one doing it, for right now, it appears to be a worthwhile investment.

You don’t have to wait to start being a part of this trend at your library though.

Click here to see what audio is available on Audible.

And click here to look at an general overview of the almost 1,000 titles Overdrive has available for horror in audio.

And don’t forget to check Baker and Taylor and Ingram. JournalStone distributes through both directly.

This is not a trend you want to be left out of. Order some horror on audio for your libraries right now. You won’t need much help getting the titles into patrons’ hands either. Readers are clamoring for it.

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